Stay connected with news and updates!
Get Kajabi Services
We're Certified Kajabi Experts with over 14 years of experience helping clients build their businesses and serve their students profitably. Whether you need help with strategy or a complete “Done for You” service, we've got you covered. We aim to maximize your Kajabi account, so you can get the best ROI and keep your students super happy.
The Customer's Shoes Blog
Be inspired. Be informed!
From Page to Profit: The #1 Mistake Authors Make When Turning Their...
The Hidden Trap for Authors
You’ve written a book. You’ve poured months, even years, into crafting your ideas, your stories, your expertise. And now you’re wondering: Could t...
Why Branding Is the Secret Ingredient Most Online Courses Miss
Be honest: if I stripped your name and logo off your online course, would anyone still recognise it as yours?
If the answer is “probably not,” then we need to talk about bran...
Gamification in Online Courses: Beyond Badges and Stickers
When most people hear the term "gamification," they think of points, badges, or stickers.
However, in our experience designing online academies, these surface-level features ...
Behind the Scenes of High-Impact Kajabi Courses: Lessons from Real ...
Every polished online course you see on Kajabi has a story behind it, strategy calls, content reshuffles, unexpected wins, and yes, a few tech hiccups that end up teaching you...
Beyond the Waiting Room: How Online Courses Empower Patients and Tr...
Engage, Educate, Empower: Elevating Patient Health Through Digital Learning
Imagine a patient stepping into their treatment with confident knowledge, guided not by guesswork,...
When Global Health Insurance Fails: What My 18-Month Ordeal with Ci...
I never imagined I’d be writing a post like this.
I’m a long-term customer of private health insurance. I’ve paid over £35,000 in premiums to Cigna across four years without ...
Your Course Isn’t Competing. It’s Connecting. Here’s Why That Matte...
“Who needs another course like yours?”
That’s not your audience talking. That’s your inner critic rehearsing a fear-based pitch.
Here’s what most people miss:
There’s no su...
Why Recording Your Course Videos Will Make You Question Everything ...
You’ve mapped out your course, you know your stuff inside out, and you're passionate about helping others learn. Then the moment arrives, you hit record, and suddenly, the who...
From Healing Pages to Life-Changing Lessons: Turn Your Book into a...
You’ve written the book. Poured your expertise onto the page. Maybe it’s helped readers. Maybe someone’s even said, “This should be a course.”
They’re right.
In today’s digi...
The Power of Community: How Building Connections Transforms Online ...
You’ve launched your course, but instead of engagement, there’s a deafening silence.
It’s not your content. It’s not your tech. It’s that you're missing one key ingredient th...
The One Thing Most Courses Get Wrong (Hint: It’s Not the Content)
“I spent six weeks filming videos. Hired a videographer. Got the lighting right. Launched the course… and barely anyone made it past Module 2.”
That’s what a coaching client ...
The Coaching Revolution You Didn’t See Coming
Imagine sitting across from someone who went from armed robberies to running a $25 million coaching empire, complete with a Netflix documentary, and thinking: “If this guy can...
“I’ve Got an Ernie”: What a Hernia Taught Us About Self-Education, ...
Ever heard someone say they’ve got an “Ernie”?
A friend of mine has - literally! That’s what he calls his "hernia."
Now, most people would either rush to the GP or avoid the...
From ‘Oops’ to Outstanding: Why Your Online Course Build Deserves B...
We've run a successful course creation and digital learning business since 2009, and over the past six years, Upwork has been just one of several lead generation tools we've u...
Think Cheap Means Smart? Not When It Comes to Online Learning Platf...
Have you ever signed up for an online course that looked promising?
But never made it past Lesson 1? You’re not alone. According to a major study by Harvard and MIT, MOOC c...
What If Your Legacy Dies With You?
You’ve spent 15, 20, maybe even 30 years helping others heal...
You’ve seen what works. You’ve walked people back from the edge. You’ve built up a mountain of hard-won wisdom...
Why Turning Your Book Into a Course Is Smart — And Why Instructiona...
You Wrote the Book. Now Let’s Build the Learning Experience.
You’ve done the work. The research. The writing. The refining. You’ve put your expertise into print. And now? It...
The Hidden Mistake Smart Authors Make When Creating Courses
The Worst Person to Design Your Course Might Be… You
Here’s why that’s not an insult—but a crucial insight that could save you months of frustration (and missed sales).
Yo...
Turn Your Book into a Course: 15 Digital Media Hacks for Unmatched ...
Turning your book into a course is a fantastic way to keep your content fresh and impactful. These days, people want more than just words on a page—they’re looking for interac...
Your Book Isn’t a Baby—It’s an Unpaid Intern (Treat It Like One) A...
1. The Champagne Moment That Went Flat
Jenna hit “Publish” at 11:59 PM, popped bubbly at midnight, and woke to an Amazon orange-badge that screamed #1 New Release, Self-Help/...
Close
50% Complete
Add Your Details
Add your details and we will email you helpful advice and insights. You can unsubscribe at any time.