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We’re Certified Kajabi Experts with 15 years of hands-on Kajabi experience and 25 years of instructional design expertise, combining platform mastery with powerful learning strategies to build online course businesses that truly thrive.

From big-picture growth strategy to fully “Done-For-You” implementation, we manage every detail with precision—so you can stay focused on serving your audience. We don’t just build courses; we design transformative learning experiences that convert, engage, and retain.

Our mission is simple: unlock the full potential of your Kajabi account, maximise your ROI, and create programs your students love, and keep coming back for.

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Past Posts

Is Upwork Turning Proposals Into Permanent Digital Footprints?
ai customer experience upworkexperience
Most Intelligent Authors Sabotage Their Own Courses.
behaviourchange booktocourse onlinecoursestrategy
Are You About to Ruin Your Book by Turning It Into the Wrong Kind of Online Course?
coursecreation kajabicourses turnyourbookintoacourse
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The Customer's Shoes Blog

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Are You About to Ruin Your Book by Turning It Into the Wrong Kind o...

It Always Starts With a Logical Idea We have spoken with enough authors to recognise this moment instantly. Their book is finished and even published.  They contact us to hel...
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From Caring to Courses: How Healthcare & Wellbeing Experts Can Turn...

Christmas is supposed to be a time to slow down. Yet for many healthcare and wellbeing professionals, it’s when the questions get louder: “I love what I do… but how long can ...
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Why ‘Just Setting Up Kajabi’ Isn’t Enough. And What It Really Takes...

You’ve set up your Kajabi site. The pages look decent, the checkout works, and maybe a few students have joined. So why doesn’t it feel like it’s working yet? Here’s the trut...
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From Page to Profit: The #1 Mistake Authors Make When Turning Their...

The Hidden Trap for Authors You’ve written a book. You’ve poured months, even years, into crafting your ideas, your stories, your expertise. And now you’re wondering: Could t...
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Your Course Isn’t Competing. It’s Connecting. Here’s Why That Matte...

“Who needs another course like yours?” That’s not your audience talking. That’s your inner critic rehearsing a fear-based pitch. Here’s what most people miss: There’s no su...
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The Power of Community: How Building Connections Transforms Online ...

You’ve launched your course, but instead of engagement, there’s a deafening silence. It’s not your content. It’s not your tech. It’s that you're missing one key ingredient th...
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The One Thing Most Courses Get Wrong (Hint: It’s Not the Content)

“I spent six weeks filming videos. Hired a videographer. Got the lighting right. Launched the course… and barely anyone made it past Module 2.” That’s what a coaching client ...
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The Coaching Revolution You Didn’t See Coming

Imagine sitting across from someone who went from armed robberies to running a $25 million coaching empire, complete with a Netflix documentary, and thinking: “If this guy can...
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From ‘Oops’ to Outstanding: Why Your Online Course Build Deserves B...

We've run a successful course creation and digital learning business since 2009, and over the past six years, Upwork has been just one of several lead generation tools we've u...
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What If Your Legacy Dies With You?

You’ve spent 15, 20, maybe even 30 years helping others heal... You’ve seen what works. You’ve walked people back from the edge. You’ve built up a mountain of hard-won wisdom...
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Your Online Course Isn’t the Problem. Saturation Is!

You don’t need more content. You need more clarity. Because here’s the uncomfortable truth: "The online course space isn’t new anymore. It’s noisy. Bloated. Overcrowded" ...
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