The Customer's Shoes Blog
Be inspired. Be informed!
The Power of Community: How Building Connections Transforms Online ...
Youâve launched your course, but instead of engagement, thereâs a deafening silence.
Itâs not your content. Itâs not your tech. Itâs that you're missing one key ingredient th...
The Silent Game-Changer: Why Reflection Outperforms Gamification in...
In the race to keep students engaged in online courses, many educators and designers focus heavily on gamificationâadding elements like points, badges, leaderboards, or quests...
The One Thing Most Courses Get Wrong (Hint: Itâs Not the Content)
âI spent six weeks filming videos. Hired a videographer. Got the lighting right. Launched the course⌠and barely anyone made it past Module 2.â
Thatâs what a coaching client ...
The Coaching Revolution You Didnât See Coming
Imagine sitting across from someone who went from armed robberies to running a $25âŻmillion coaching empire, complete with a Netflix documentary, and thinking: âIf this guy can...
âIâve Got an Ernieâ: What a Hernia Taught Us About Self-Education, ...
Ever heard someone say theyâve got an âErnieâ?
A friend of mine has - literally! Thatâs what he calls his "hernia."
Now, most people would either rush to the GP or avoid the...
From âOopsâ to Outstanding: Why Your Online Course Build Deserves B...
We've run a successful course creation and digital learning business since 2009, and over the past six years, Upwork has been just one of several lead generation tools we've u...
Think Cheap Means Smart? Not When It Comes to Online Learning Platf...
Have you ever signed up for an online course that looked promising?
But never made it past Lesson 1? Youâre not alone. According to a major study by Harvard and MIT, MOOC c...
From Pages to Impact: How One Author Turned Her Book Into a Thrivin...
Imagine spending months, maybe years, pouring your heart, soul, and expertise into writing your book.
Youâve launched it, promoted it, watched it land in readers' hands... an...
What If Your Legacy Dies With You?
Youâve spent 15, 20, maybe even 30 years helping others heal...
Youâve seen what works. Youâve walked people back from the edge. Youâve built up a mountain of hard-won wisdom...
Why Turning Your Book Into a Course Is Smart â And Why Instructiona...
You Wrote the Book. Now Letâs Build the Learning Experience.
Youâve done the work. The research. The writing. The refining. Youâve put your expertise into print. And now? It...
The Hidden Mistake Smart Authors Make When Creating Courses
The Worst Person to Design Your Course Might Be⌠You
Hereâs why thatâs not an insultâbut a crucial insight that could save you months of frustration (and missed sales).
Yo...
Turn Your Book into a Course: 15 Digital Media Hacks for Unmatched ...
Turning your book into a course is a fantastic way to keep your content fresh and impactful. These days, people want more than just words on a pageâtheyâre looking for interac...
Your Book Isnât a BabyâItâs an Unpaid Intern (Treat It Like One) A...
1. The Champagne Moment That Went Flat
Jenna hit âPublishâ at 11:59 PM, popped bubbly at midnight, and woke to an Amazon orange-badge that screamed #1 New Release, Self-Help/...
Why Your Online Course Isnât Selling (And Itâs Not Marketing)
Youâve built the course. Youâve written the emails. Youâve posted on social media. And still⌠no response. No sign-ups. No traction.
Most course creators hit a wall and immed...
Why Switching Platforms From Kajabi Wonât Fix Your Sales Problems (...
When course creators donât hit their sales goals, the first instinct is often to blame the platform.
âIâm not making salesâmust be Kajabiâs fault.â
They cancel their accou...
Why Creative CopywritingâWithout AIâIs Still a Game-Changer
In today's business world, AI takes over everything from customer service to copywriting. With ChatGPT, Jasper, and other AI tools offering instant copy, some people are quest...
Your Online Course Isnât the Problem. Saturation Is!
You donât need more content.
You need more clarity.
Because hereâs the uncomfortable truth:
"The online course space isnât new anymore. Itâs noisy. Bloated. Overcrowded"
...
Why You Should Turn Your Book into a Course
Thinking About Turning Your Healthcare Book into an Online Course?
If someoneâs asked you to consider it, thatâs a good signâyour content clearly has value. But before you di...
Silence is Not a Strategy
 At The Customerâs Shoes, As 'Kajabi Experts' we spend hours sometimes daysâ
researching, Zooming, listening, crafting to our prospective clients.
We read between the lines....
What Arcade Fireâs Year of the Snake Can Teach You About Finally La...
Embarking on the creation of an online course can feel like navigating uncharted waters.
Arcade Fire's latest track, "Year of the Snake," encapsulates the essence of embracin...
Why âToo Many Coursesâ Is the Wrong Mindset
âWho needs another course like yours?â
That voice in your head isnât your market. Itâs your fear.
Hereâs the truth most people miss:
The number of courses out there doesnât...
What Top Gun: Maverick Can Teach Course Creators About Marketing in...
When Top Gun: Maverick launched in 2022, it wasnât just a cinematic winâit was a masterclass in building anticipation, tapping into nostalgia, and crafting a story people coul...
10 Reasons Kajabi Stands Out in 2025 (And Why Creators Love It)
Choosing the right course platform can make or break your ability to scale your business. Trust usâweâve been there. We started with WordPress, then Thinkific, and quickly out...
Why Great Trainers Still Get Overlooked (And How to Become Unmissable)
Letâs be honestâtraining is crowded, and standing out isnât easy. But we get it because we've been there. Before shifting our focus to helping others monetize their expertise ...
Course Creators: Stop Overthinking Production Value
I recently purchased Justin Welshâs LinkedIn OS, and I have to sayâheâs absolutely right about one thing:
You donât need high-production value to create an excellent course...
