It is not the strongest that survives,
nor the most intelligent, but the one
most responsive to change.
This post is essentially about one man's view why fashion design cannot be taught online and one woman's view why it can!
For anyone interested in understanding the potential for online learning in their profession or business this post will give you confidence that learning outside of the classroom has finally reached a point where it's recognised as being an effective tool.
I had an exchange of comments on LinkedIn by someone describing themselves as a 'Creative Catalyst' who vehemently held a belief that there was no place for teaching fashion design online.
His view was that it is impossible to teach fashion design online and that anyone or any organisation that was adopting this approach...
In 2001 we embarked upon our first journey into online learning with a membership site targeting the automotive sector, car dealers in particular. This was pre-Facebook and YouTube and social media wasn't even on the agenda and WordPress... that wasn't going to be released for another two years.
We invested in developing a bespoke platform that allowed us to continually add content and online courses with all manner of benefits and features for the end users using our own content management system (CMS.) We had a crude (by today's standards) course creation editor, quizzes and learning logs for users.
Everything was coded and created from scratch. It took months to develop and cost us a small fortune. The product was sold either as a membership offer with a small monthly fee or as a white-label package allowing businesses to brand it as their own for use by their employees or partners. It was a gamble but thankfully we achieved a respectable ROI.
That was then.