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Past Posts

The Learning Curve of Online Courses: Why Integrity Determines Success

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How to Avoid the Kajabi “Wrong Fit” Trap (And Find the Partner Who Gets You)

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From Page to Profit: The #1 Mistake Authors Make When Turning Their Book Into a Course (And How to Avoid It)

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The Customer's Shoes Blog

Be inspired. Be informed!

The One Thing Most Courses Get Wrong (Hint: It’s Not the Content)

“I spent six weeks filming videos. Hired a videographer. Got the lighting right. Launched the course… and barely anyone made it past Module 2.” That’s what a coaching client ...

The Hidden Mistake Smart Authors Make When Creating Courses

The Worst Person to Design Your Course Might Be… You Here’s why that’s not an insult—but a crucial insight that could save you months of frustration (and missed sales). Yo...

From Idea to Income: 5 Critical Factors That Make or Break Your Onl...

Today was a steady stream of client proposals—one after another, each met with different reactions. It’s always interesting to see how clients approach proposals. Some want ev...