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Blog Posts
We're writing content for people who want to plan, design, create, publish and promote online courses.
The Power of Community: How Building Connections Transforms Online ...
You’ve launched your course, but instead of engagement, there’s a deafening silence.
It’s not your content. It’s not your tech. It’s that you're missing one key ingredient th...
The Silent Game-Changer: Why Reflection Outperforms Gamification in...
In the race to keep students engaged in online courses, many educators and designers focus heavily on gamification—adding elements like points, badges, leaderboards, or quests...
The One Thing Most Courses Get Wrong (Hint: It’s Not the Content)
“I spent six weeks filming videos. Hired a videographer. Got the lighting right. Launched the course… and barely anyone made it past Module 2.”
That’s what a coaching client ...
The Coaching Revolution You Didn’t See Coming
Imagine sitting across from someone who went from armed robberies to running a $25 million coaching empire, complete with a Netflix documentary, and thinking: “If this guy can...
“I’ve Got an Ernie”: What a Hernia Taught Us About Self-Education, ...
Ever heard someone say they’ve got an “Ernie”?
A friend of mine has - literally! That’s what he calls his "hernia."
Now, most people would either rush to the GP or avoid the...
From ‘Oops’ to Outstanding: Why Your Online Course Build Deserves B...
We've run a successful course creation and digital learning business since 2009, and over the past six years, Upwork has been just one of several lead generation tools we've u...
Think Cheap Means Smart? Not When It Comes to Online Learning Platf...
Have you ever signed up for an online course that looked promising?
But never made it past Lesson 1? You’re not alone. According to a major study by Harvard and MIT, MOOC c...
From Pages to Impact: How One Author Turned Her Book Into a Thrivin...
Imagine spending months, maybe years, pouring your heart, soul, and expertise into writing your book.
You’ve launched it, promoted it, watched it land in readers' hands... an...
What If Your Legacy Dies With You?
You’ve spent 15, 20, maybe even 30 years helping others heal...
You’ve seen what works. You’ve walked people back from the edge. You’ve built up a mountain of hard-won wisdom...
Why Turning Your Book Into a Course Is Smart — And Why Instructiona...
You Wrote the Book. Now Let’s Build the Learning Experience.
You’ve done the work. The research. The writing. The refining. You’ve put your expertise into print. And now? It...
The Hidden Mistake Smart Authors Make When Creating Courses
The Worst Person to Design Your Course Might Be… You
Here’s why that’s not an insult—but a crucial insight that could save you months of frustration (and missed sales).
Yo...
Turn Your Book into a Course: 15 Digital Media Hacks for Unmatched ...
Turning your book into a course is a fantastic way to keep your content fresh and impactful. These days, people want more than just words on a page—they’re looking for interac...
Your Book Isn’t a Baby—It’s an Unpaid Intern (Treat It Like One) A...
1. The Champagne Moment That Went Flat
Jenna hit “Publish” at 11:59 PM, popped bubbly at midnight, and woke to an Amazon orange-badge that screamed #1 New Release, Self-Help/...
Why Your Online Course Isn’t Selling (And It’s Not Marketing)
You’ve built the course. You’ve written the emails. You’ve posted on social media. And still… no response. No sign-ups. No traction.
Most course creators hit a wall and immed...
Why Switching Platforms From Kajabi Won’t Fix Your Sales Problems (...
When course creators don’t hit their sales goals, the first instinct is often to blame the platform.
“I’m not making sales—must be Kajabi’s fault.”
They cancel their accou...
Why Creative Copywriting—Without AI—Is Still a Game-Changer
In today's business world, AI takes over everything from customer service to copywriting. With ChatGPT, Jasper, and other AI tools offering instant copy, some people are quest...
Your Online Course Isn’t the Problem. Saturation Is!
You don’t need more content.
You need more clarity.
Because here’s the uncomfortable truth:
"The online course space isn’t new anymore. It’s noisy. Bloated. Overcrowded"
...
Why You Should Turn Your Book into a Course
Thinking About Turning Your Healthcare Book into an Online Course?
If someone’s asked you to consider it, that’s a good sign—your content clearly has value. But before you di...
Silence is Not a Strategy
At The Customer’s Shoes, As 'Kajabi Experts' we spend hours sometimes days—
researching, Zooming, listening, crafting to our prospective clients.
We read between the lines....
What Arcade Fire’s Year of the Snake Can Teach You About Finally La...
Embarking on the creation of an online course can feel like navigating uncharted waters.
Arcade Fire's latest track, "Year of the Snake," encapsulates the essence of embracin...
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