The Customer's Shoes Blog

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The Learning Curve of Online Courses: Why Integrity Determines Success

This week’s headlines reminded us how quickly politics can turn. Leaders rise and fall not only because of their ideas, but because of the scrutiny and expectation...

From Page to Profit: The #1 Mistake Authors Make When Turning Their...

The Hidden Trap for Authors You’ve written a book. You’ve poured months, even years, into crafting your ideas, your stories, your expertise. And now you’re wondering: Could t...

Why Branding Is the Secret Ingredient Most Online Courses Miss

Be honest: if I stripped your name and logo off your online course, would anyone still recognise it as yours? If the answer is “probably not,” then we need to talk about bran...

Your Course Isn’t Competing. It’s Connecting. Here’s Why That Matte...

“Who needs another course like yours?” That’s not your audience talking. That’s your inner critic rehearsing a fear-based pitch. Here’s what most people miss: There’s no su...

From Healing Pages to Life-Changing Lessons: Turn Your Book into a...

You’ve written the book. Poured your expertise onto the page. Maybe it’s helped readers. Maybe someone’s even said, “This should be a course.” They’re right. In today’s digi...

“I’ve Got an Ernie”: What a Hernia Taught Us About Self-Education, ...

Ever heard someone say they’ve got an “Ernie”? A friend of mine has - literally! That’s what he calls his "hernia." Now, most people would either rush to the GP or avoid the...

Why Turning Your Book Into a Course Is Smart — And Why Instructiona...

You Wrote the Book. Now Let’s Build the Learning Experience. You’ve done the work. The research. The writing. The refining. You’ve put your expertise into print. And now? It...

Your Online Course Isn’t the Problem. Saturation Is!

You don’t need more content. You need more clarity. Because here’s the uncomfortable truth: "The online course space isn’t new anymore. It’s noisy. Bloated. Overcrowded" ...

Why You Should Turn Your Book into a Course

Thinking About Turning Your Healthcare Book into an Online Course? If someone’s asked you to consider it, that’s a good sign—your content clearly has value. But before you di...

14 Ways to Promote Your First Online Course

Creating an online course is a fantastic way to share your knowledge, skills, and expertise with others while also generating income. However, it's not enough to create a fant...
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