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We’re Certified Kajabi Experts with 15 years of hands-on Kajabi experience and 25 years of instructional design expertise, combining platform mastery with powerful learning strategies to build online course businesses that truly thrive.

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Past Posts

Is Upwork Turning Proposals Into Permanent Digital Footprints?
ai customer experience upworkexperience
Most Intelligent Authors Sabotage Their Own Courses.
behaviourchange booktocourse onlinecoursestrategy
Are You About to Ruin Your Book by Turning It Into the Wrong Kind of Online Course?
coursecreation kajabicourses turnyourbookintoacourse
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The Customer's Shoes Blog

Be inspired. Be informed!

The Tuesday Afternoon Test: What Your Wellbeing Teaching Looks Like...

  We once jumped on what we thought would be a quick, straightforward call with someone who had just finished a wellbeing programme. They sounded upbeat in their messages, so...
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Your Book Is Not a Course, And Treating It Like One Is Costing Auth...

Most authors who decide to turn their book into an online course don’t fail because their ideas are weak. They fail because they misunderstand what a course actually is. A b...
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The Learning Curve of Online Courses: Why Integrity Determines Success

This week’s headlines reminded us how quickly politics can turn. Leaders rise and fall not only because of their ideas, but because of the scrutiny and expectation...
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From Page to Profit: The #1 Mistake Authors Make When Turning Their...

The Hidden Trap for Authors You’ve written a book. You’ve poured months, even years, into crafting your ideas, your stories, your expertise. And now you’re wondering: Could t...
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Why Branding Is the Secret Ingredient Most Online Courses Miss

Be honest: if I stripped your name and logo off your online course, would anyone still recognise it as yours? If the answer is “probably not,” then we need to talk about bran...
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Your Course Isn’t Competing. It’s Connecting. Here’s Why That Matte...

“Who needs another course like yours?” That’s not your audience talking. That’s your inner critic rehearsing a fear-based pitch. Here’s what most people miss: There’s no su...
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From Healing Pages to Life-Changing Lessons: Turn Your Book into a...

You’ve written the book. Poured your expertise onto the page. Maybe it’s helped readers. Maybe someone’s even said, “This should be a course.” They’re right. In today’s digi...
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“I’ve Got an Ernie”: What a Hernia Taught Us About Self-Education, ...

Ever heard someone say they’ve got an “Ernie”? A friend of mine has - literally! That’s what he calls his "hernia." Now, most people would either rush to the GP or avoid the...
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Why Turning Your Book Into a Course Is Smart — And Why Instructiona...

You Wrote the Book. Now Let’s Build the Learning Experience. You’ve done the work. The research. The writing. The refining. You’ve put your expertise into print. And now? It...
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Your Online Course Isn’t the Problem. Saturation Is!

You don’t need more content. You need more clarity. Because here’s the uncomfortable truth: "The online course space isn’t new anymore. It’s noisy. Bloated. Overcrowded" ...
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Why You Should Turn Your Book into a Course

Thinking About Turning Your Healthcare Book into an Online Course? If someone’s asked you to consider it, that’s a good sign—your content clearly has value. But before you di...
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14 Ways to Promote Your First Online Course

Creating an online course is a fantastic way to share your knowledge, skills, and expertise with others while also generating income. However, it's not enough to create a fant...
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