The Customer's Shoes Blog

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Your Book Is Not a Course, And Treating It Like One Is Costing Auth...

Most authors who decide to turn their book into an online course don’t fail because their ideas are weak. They fail because they misunderstand what a course actually is. A b...

The Hidden Mistake Smart Authors Make When Creating Courses

The Worst Person to Design Your Course Might Be… You Here’s why that’s not an insult—but a crucial insight that could save you months of frustration (and missed sales). Yo...
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