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Why Your Business Needs a "Signature Dish" Like This

I know of a great place to eat that does the most amazing steak and ale pies, The Weighbridge Inn situated in the beautiful Cotswolds between Nailsworth and Avening....

How to Turn a Disaster into a Great Customer Experience

Car dealers have received some pretty poor press over the years and perhaps rightly so. But there are examples of businesses that now demonstrate great examples of how to...

Discovering Your Brand's Emotional Footprint

If your business was a shoe how would it feel to walk in? Would it be tight and pinch you? Does it have awkward characteristics that rub and irritate customers? Are some...
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