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We're writing content for trainers, coaches, facilitators, managers, team leaders and employees with a passion for transforming cultures, behaviours and skills.

Discovering Your Brand's Emotional Footprint

If your business was a shoe how would it feel to walk in? Would it be tight and pinch you? Does it have awkward characteristics that rub and irritate customers? Are some...

The Rise of Great Customer Experiences

Whether or not you are a freelancer, retailer or international brand, your success lies largely in how well you serve your customers. And in today's rapidly evolving world...

How Businesses Can Educate Their Customers to Improve Customer Sati...

For many years since first being published in a Harvard Business Review, it's a generally accepted rule that loyal customers buy more, purchase more often, cost you less to...

How easyJet Passengers are Facing a ‘Bonk’ in Their Customer Experi...

Firstly, I will explain for those unfamiliar with biking terms that ‘a bonk’ is cycling’s classic term for hitting a brick wall. My eldest son is into...
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