Why Your Business Needs a "Signature Dish" Like This

a.o.k cex wow Nov 12, 2018

I know of a great place to eat that does the most amazing steak and ale pies, The Weighbridge Inn situated in the beautiful Cotswolds between Nailsworth and Avening. They've been serving these pies for over 40 years.

It’s a quintessentially English country pub, ‘old fashioned’ in its style and ambiance with roaring log fires to welcome you in the winter. Muddy boots, dogs and children are all welcome.

The Inn is renowned in the area for its wonderful 2-in-1 pies (half steak and mushroom, half cauliflower cheese). Created over forty years ago, this unique dish remains a firm favourite for all of its customers. The recipe has never been made public and to this day remains a closely guarded secret passed from landlord to landlord. If you ever travel close by, I recommend you call in and try them for yourself. Yum, you will not be disappointed!

These pies have become their ‘signature’ dish. They make them so well that they have been able to draw in...

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How to Turn a Disaster into a Great Customer Experience

a.o.k cex wow Nov 12, 2018

Car dealers have received some pretty poor press over the years and perhaps rightly so. But there are examples of businesses that now demonstrate great examples of how to WOW their customers.

One of our favourite brands and clients found within the retail automotive sector is the Sytner Group, part of US giant the United Automotive Group. The Sytner Group was founded by Frank Sytner in 1960′s and has become the most successful premium brand dealer group in the UK. The Group aim is “To be famous for delighting customers, employees, manufacturers and shareholders”, which has been their driving ambition since it first came into being in 2001.

Image courtesy of Sytner Sheffield

One of my favourite customer WOW stories was shared to me by Peter Mitchell who at the time was Assistant Bodyshop Manager of Sytner’s dealership in Sheffield. Peter shared his story of how he WOW’d one of his customers.

The customer had just taken delivery of a new BMW and within a...

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