They’re right.
In today’s digital world, your book doesn’t need to end at the last page. It can evolve into an online course that not only reaches a broader audience but also delivers more profound transformation and a stronger income stream for you.
Here’s a breakdown of what it takes, what it gives back, and why now’s the time.
Your book delivers knowledge. A course delivers transformation.
That’s the real difference. Books are brilliant at communicating ideas, but courses guide people through change, with structure, support, and the ability to see, hear, and apply what they learn.
In the healthcare space, that’s gold.
Healthcare learners want:
CPD points or certification
Bite-sized learning that fits busy schedules
Real-life scenarios and practical application
Guidance and accountability
Your course gives them the framework to succeed. It’s not just about content. It’s about progress.
“Books are great for sharing ideas. Courses are where transformation happens.”
— Seth Godin
Let’s break it down:
Serve Your Readers Better
A book informs. A course supports. You’re helping people go from “I read this” to “I’ve changed my life because of this.
Let’s be honest: it can be.
Especially if you’re working full time, juggling a clinic, running a business, or trying to remember where you put your glasses.
But here’s the good news: you don’t have to do it alone.
A good course partner (like us at The Customer’s Shoes Ltd) handles:
Instructional design and structure
Course planning and lesson breakdowns
Slide creation, video scripting, and visual assets
Uploading, formatting, testing, and launch support
Kajabi setup, automation, email flows and sales pages
So you stay in your zone of genius, sharing your knowledge, while we do the heavy lifting.
Yes, if it’s the right offer for the right audience.
Healthcare professionals are hungry for concise, high-value learning that helps them:
Upskill quickly
Stay compliant or gain CPD points
Apply new techniques in real-world settings
Learn flexibly (on mobile, in short sessions)
If you already have an audience, even a small one, your course is a decisive next step. And if not, we can help you build one strategically.
“Turning your book into a course lets your readers become your students, and your students become your success stories.”
— Brendon Burchard
Courses typically sell for anywhere from £97 to £497+ with premium packages (coaching, live sessions, assessments) reaching four figures.
The best part? You’ve already done the tricky bit. You have the content. Now you’re just reshaping it for deeper results.
And if you’re nervous about investing time or money upfront?
Start small. Create a short course (a “Minimum Viable Course”) based on one core part of your book. Test demand. Learn what your audience wants. Then expand.
“If it sells, you have proof. If it doesn’t, you’ve still gained insights—and saved yourself from building the wrong thing.”
Here’s how we approach it with our clients:
Review your book to extract core learning outcomes
Map modules into a clear student journey
Design lessons that include video, slides, prompts, and activities
Help you choose the right platform (we recommend Kajabi)
Create student tools (worksheets, templates, downloads)
Set up automation and email flows
Beta test with a small group for feedback
Launch with a sales strategy that fits your brand
We’re here to guide you through every step, or just the ones where you need help.
You wrote the book. That’s already a considerable achievement.
Now you have the chance to repurpose it into something with even greater reach, a more profound impact, and a more substantial commercial return.
Your readers are waiting to become your students.
Are you ready to teach them?
If you’re curious about what’s possible, or want to talk through ideas (no pressure, no pushy pitch), we’re here for a friendly chat.
Drop us a message and say, “I’ve got a book. What next?”
Are you looking for support in planning, designing, creating, publishing or promoting your online courses? Schedule a call and let's explore how we can help you.
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