If your business was a shoe how would it feel to walk in?
Would it be tight and pinch you?
Does it have awkward characteristics that rub and irritate customers?
Are some transactions awkward and painful to experience?
Understanding where the PinchPoints® are found is key to smoothing the experience for your customers and encouraging repeat business.
As the saying goes....
Only the wearer knows where the shoe pinches.
Your business has a unique feel to it.
We call this your Emotional Footprint®.
It's what the experience feels like to be a customer or an employee. Understanding the Emotional Footprint® you are creating is important as it can be used to understand what needs to be changed within the experience in order to create a positive and loyalty building engagement with your brand.
Once you understand how emotional connections drive people to your business or brand, and then make the necessary adjustments to the experience they have...