From Caring to Courses: How Healthcare & Wellbeing Experts Can Turn Their Knowledge into an Online Course This Christmas

Christmas is supposed to be a time to slow down.
Yet for many healthcare and wellbeing professionals, it’s when the questions get louder:

“I love what I do… but how long can I keep trading time for money?”
“Could I package my expertise into something more sustainable?”
“Everyone talks about online courses… but where on earth do I start?”

If that sounds familiar, you’re not alone. And no, you don’t need to be a tech wizard or a social media star to make it work.

Why your expertise is perfect for an online course

Right now, people are actively searching for help with:

• Stress and burnout

• Anxiety and emotional resilience

• Chronic conditions and lifestyle change

• Sleep, nutrition, mindset, movement

• Coping strategies for everyday life

In other words… what you already do every day.

Your one-to-one sessions, workshops, handouts, and explanations are full of patterns:
The same questions, the same sticking points, the same breakthroughs.

That’s course material hiding in plain sight.

An online course lets you:

• Help more people without burning out

• Create income that isn’t tied to your diary

• Support clients between sessions

• Build something that lasts beyond you being in the room

And yes,  it can happily sit alongside your practice, not replace it.

The real reason most people never start

It’s rarely a lack of knowledge.
It’s overwhelming.

Most experts get stuck thinking they need to:

• Write a huge syllabus

• Learn platforms like Kajabi overnight

• Script perfect videos

• Become marketers

• Compete with “big” course creators

So they do… nothing.
Another year passes. Another January of “maybe this is the year”.

Here’s the truth:
You don’t start with tech. You start with clarity.

A better place to begin (that doesn’t involve a camera)

Before anyone records a single video, we always start with:

• Who exactly is this for?
  (Not “everyone who’s stressed”. Be specific.)

• What change do you help people make?
  From where to where?

• What do you already explain again and again?
  Those are your lessons.

• What would “success” look like for a learner?

From that, a simple structure appears:
Modules, lessons, reflection points, actions, a learning journey, not just content.

That’s instructional design.
It’s what turns good information into real change.

Templates and AI can help with speed.
But they can’t make those decisions for you.

“But I’m not a teacher…”

Good. Neither are most of the best course creators.

You’re a practitioner.
You work with real people, real struggles, real outcomes.

That’s exactly what makes your course valuable.

Healthcare and wellbeing courses work best when they:

• Feel human, not academic

• Use everyday language

• Share stories and real examples

• Focus on progress, not perfection

• Encourage reflection, not just consumption

You’re already doing this in your sessions.
A course captures it in a way others can access anytime.

Why Christmas is actually the perfect time

Strange as it sounds, Christmas is ideal for:

• Stepping back from constant delivery

• Reflecting on what you don’t want next year

• Noticing the patterns in your work

• Planting something that can grow in January

You don’t need to launch tomorrow.
But you can use this quieter window to:

1. Clarify your idea
2. Map your first version
3. Decide what’s worth building
4. Set yourself up for a confident start in the new year

Future-you will be very grateful. 

What we do (behind the scenes)

At The Customer’s Shoes, we work with healthcare and wellbeing experts to:

• Shape expertise into a clear course journey

• Design learning that actually changes behaviour

• Turn books, workshops or raw ideas into structured programmes

• Build everything properly on Kajabi

• Keep it human, not “guru-ish”

• Make sure it reflects your professionalism and reputation

It’s just the two of us, not an agency.
So your project isn’t a ticket number. It’s personal.

A small Christmas gift 

If you’ve been thinking:
“I’d love to do this… I don’t know where to begin.”

We’re offering a complimentary 40-minute call over Christmas.

No pressure.
No sales script.
Just a proper conversation to:

• explore your idea

• spot opportunities

• and give you a clear next step

Even if you leave with one good insight, that’s a win.

So here’s the question:

If you were to turn just one part of your expertise into a course in 2026… what would it be?

Maybe this Christmas is when it finally stops being “one day”… and becomes “let’s map this out”.

If you’d like to talk it through, you know where we are.

Best Wishes 

Beside you every step of the way.