How to Avoid the Kajabi “Wrong Fit” Trap (And Find the Partner Who Gets You)

Hiring the wrong Kajabi expert is like buying a Ferrari and letting your neighbour’s cousin, who once drove a go-kart, take it for a spin. The car is fine. The driver? No Way!

A Real-Life Story (and the Moral Behind It)

Not long ago, we spoke with a business owner who had sunk thousands into a Kajabi project. They’d chosen their service provider quickly, based on a pretty portfolio and a decent price. No discovery call. No serious or strategic conversation about their goals.

Three months later, their course site was a muddle. The funnels were broken, the design was generic, and the whole thing felt like it had been hastily cobbled together.

They said to us, “I thought Kajabi wasn’t for me. But really, I’d just chosen the wrong person to build it.”

Here’s the moral: it’s rarely the platform that fails you; it’s the fit between your vision and the expertise of the person you hire.

Why People Often Get It Wrong

When looking for a Kajabi partner, many people focus on the wrong things:

• Price – cheaper options may seem tempting, but they often prove more expensive in the long run.

• Shiny portfolio images – screenshots don’t tell you how a site actually performs.

• Speed promises – “I’ll build it in a week!” often mean “I’ll cut corners everywhere.”

But the fundamental factors that matter are:

• Clarity – Do they challenge you to define what success actually means?

• Professional fit – Can you communicate openly without friction?

• Niche experience – Do they understand your type of business and audience?

• Process – Do they explain how milestones, payments, and timelines work?

Why a Real Kajabi Expert is Different

Kajabi isn’t just about uploading a video and plugging in a sales page. It’s a whole business ecosystem, courses, memberships, communities, funnels, automation, payments, analytics, integrations, and more.

That means a genuine Kajabi expert is more than a technician. They’re someone who can navigate hundreds of moving parts while still keeping your bigger business goals in mind.

And that kind of expertise doesn’t happen overnight. In our case, it has taken over 25 years of business training and design, as well as 14 years of daily working with Kajabi products, to develop the knowledge and instincts necessary to do this well.

That’s why when you choose right, you don’t just get “a build.” You get a partner who knows how to protect your reputation and make Kajabi work seamlessly for your business.

The Wisdom of Experience

And to add my own take, from years of helping clients succeed with Kajabi:
“Hiring someone for Kajabi isn’t just about buying a service; it’s about finding a partner who sees your vision as clearly as you do.” – Mark Gregory

As Benjamin Franklin said: “The bitterness of poor quality remains long after the sweetness of low price is forgotten.”

Red Adair put it another way:
“If you think it’s expensive to hire a professional, wait until you hire an amateur.”

How to Choose the Right Partner

Before you sign on with a Kajabi provider, ask yourself:

• Did they ask me thoughtful questions about my goals?

• Have they shown me relevant work in my industry?

• Do I feel I can communicate openly with them?

• Have they clearly explained their process and milestones?

• Do I feel reassured, or have I just been sold to?

If you hesitate on any of these, pause. It’s better to wait for the right fit than waste time and money on the wrong one.

Our Takeaway

Kajabi is powerful, but only if the person building your site actually gets you, your audience, and your vision.

The wrong fit will leave you frustrated and doubting your whole business idea. The right fit will make Kajabi invisible, so you and your students can shine.

Because your online course isn’t just content, it’s your name, your livelihood, and your reputation. Protect it by choosing a Kajabi partner with the depth of experience to match your ambition.

Free Download: The Kajabi “Right Fit” Checklist

I’ve put together a one-page checklist that you can use to vet providers before hiring them. It includes:

• 10 key questions to ask

• 5 red flags to avoid

• A scoring grid to compare providers

• A simple reminder: “The wrong provider can cost you more than Kajabi ever will. The right one makes Kajabi work for you.”

Download your Kajabi Right Fit Checklist here:

Author: Cheryl Gregory.