In 2001 we embarked upon our first journey into online learning with a membership site targeting the automotive sector, car dealers in particular. This was pre-Facebook and YouTube and social media wasn't even on the agenda and WordPress... that wasn't going to be released for another two years.
We invested in developing a bespoke platform that allowed us to continually add content and online courses with all manner of benefits and features for the end users using our own content management system (CMS.) We had a crude (by today's standards) course creation editor, quizzes and learning logs for users.
Everything was coded and created from scratch. It took months to develop and cost us a small fortune. The product was sold either as a membership offer with a small monthly fee or as a white-label package allowing businesses to brand it as their own for use by their employees or partners. It was a gamble but thankfully we achieved a respectable ROI.
That was then.
Fast forward to 2018 and the rapid advance in technology means that the same level of user benefit and far more features can be delivered at a fraction of the cost, to a higher standard, with greater ease and more success.
And now there are even newer, simpler and more user-friendly knowledge commerce platforms appearing. Services such as Teachable, Thinkific, Zenler, LearnWorlds, and Kajabi all allow course creation and membership sites to be developed quicker than ever before as the rise in online learning and digital knowledge solutions explodes.
These SaaS platforms give the power of course creation over to the hands of everyone who has knowledge and expertise to share and wants to monetize it from individuals with on online presence to those who dominate their niche.
Our platform of choice every time is Kajabi.
We can not speak highly enough of the product, what it does, how it performs, what it's like to work with and the support that is on offer both directly from Kajabi themselves with their 24/7 live chat or the amazing Facebook Group community that has arisen around it. Their tribe is awesome.
On our journey to create our own online courses and sell our knowledge we have tried A LOT of different software, platforms, and solutions which promoted themselves as “easy to use”. And whilst many were well-intentioned, they definitely weren’t what we would've called “easy to use” or intuitive.
Most lacked the suite of packaged elements that you need to run your knowledge commerce business online leaving you to have to integrate several third-party services such as email or funnels in order to get what your business needs.
But not Kajabi.
It's in a league of its own.
In 2015 the Kajabi team launched a "new generation" of Kajabi. The original version had already been around for several years.
New Kajabi was born.
We've been using it every day since then having enrolled on their founder's plan.
It’s truly the easiest software we’ve ever used. Not only that, but it does EVERYTHING you need to have for a successful online business.
Then there’s the webinars, quizzes, blogs, and much more!
The user interface is beautiful, something Steve Jobs would have been impressed with. It truly is a joy to work with.
So if you want to sell digital products online, or support your business by offering customer training or need to provide online training for your franchisees and have it all simply on one easy to use, reliable platform...we cannot recommend Kajabi highly enough.
Give it a test drive and see if it’s something that might help you.
See how it all works right here: Get Started
Transitioning from face to face training to online delivery is simplified with Kajabi. For the DIYers who are happy to tackle all aspects then Kajabi have made it as simple as they can. But that still involves work. You still have to dedicate the time to learning about the fundamentals as it's very different to WordPress and then implementing everything yourself.
Which means that for the busy and successful coach, trainer, entrepreneur or business owner the best route is to seek out the services of a Kajabi consultant/expert. This can be challenging and here's why.
Compared to WordPress there are very few consultants or experts with Kajabi experience.
At the time of writing this post a quick search on Fiverr freelancers with the term "Kajabi" in their profile gave search results of 24 freelancers whilst for the term "WordPress" gave 36582!
Now that's not to say that all those featured in the WordPress results offer consultancy services or freelance support, but it does show how much more familiar freelancers are with WordPress than Kajabi.
Read on and I'll share with you how to get further independent Kajabi support. But first let's talk about making the shift from WordPress to Kajabi.
Due to the prevalence of WordPress, the chances are that most users will shift their business from WordPress to Kajabi. This is not difficult but it can be tedious and time consuming depending upon how much content your WordPress site has, especially if you have years of blog post content or courses developed with WordPress plugins like LearnDash or WP Courseware.
The key is to develop a migration plan so that you have a systematic approach to migrating your content. There's no Kajabi import feature so everything is a matter of copying and pasting content, post by post and considering images, videos and audio files, PDFs etc.
When it comes to organising your blog content Kajabi doesn't currently allow you to categorise posts, but it will allow tagging so you can organise content in that way. Features are continually being added to enhance the platform so the Kajabi tech team may at some point add some richer blogging features.
The thing to remember is that Kajabi isn't out to compete with WordPress blog functionality. Kajabi's area of genius is in knowledge commerce - giving you the ability to create online courses and membership sites with the minimum of effort and then monetise that knowledge profitably.
Kajabi doesn't do plugins. There's is a different approach negating the need for these little software bloaters. Plugins often slow down page loading speeds. There are no such issues with Kajabi. And when you do need a little extra functionality from it the chances are you can create that with a simple Zapier integration.
When we had our own WordPress sites, I'll admit we did have a few favourite plugins such as Yoast SEO and I do miss that. I liked the traffic light system that helped us write more effective copy. But Kajabi gives you the basic SEO meta data fields so you're covered there.
If you want to keep your WordPress site for blogging and have your Kajabi site as your course platform or membership site then it's perfectly achievable to have a seamless user experience. You can do this so that to the average non-techy site visitor it looks as if it's all part of the same platform.
And will it work when you are one of the biggest names online?
Can you integrate the two platforms into your business model when you have millions of users?
Yes, even when you are as famous as Brendon Burchard who has adopted New Kajabi for his online courses but has kept his existing WordPress domain.
This is not a joke… one of the top marketing experts Brendon Burchard is opening up his Homepage ATM training which I encourage you sign up to here.
This training walks you through exactly how Brendon uses his homepage to attract the right client, grabs their email, and effectively turns a “random” page visit into revenue.
His proven system is how he has built & scaled a multiple 7-figure business. Just to give you a little taste of how well this formula works, Brendon's strategy for turning website visitors into customers in LESS time is a process that generated over 382 NEW customers a day! Can you imagine what you would do with those kind of results??
And it's all done within Kajabi.
In this training he walks through how he increased sales by 36% using one simple, yet insanely effective tool in Kajabi. It will give you a great insight into the power of Kajabi.
So if you have been thinking about ways to better monetise your online presence, you NEED this training. Here's the link again.
One of the bonuses Brendon Burchard offers in this training is FREE access to his very own templates when you sign up for Kajabi. You get access to templates that are not available anywhere else. Watch the training and learn more about it from Brendon himself.
OK a quick reminder about how to get Kajabi Support. Here are your options:
Our experience in working with the Kajabi platform means we're now able to support you in any area of Kajabi use. I've brought together a talented team of Kajabi Ninjas who can help you in any area from strategy to implementation.
To find out more about what we offer and to get a complimentary 20-minute call to help with any area of Kajabi then simply click here.
That's it for this post. Now you have a better insight into the experience of using Kajabi and where to get support from. I hope this helps you make an informed choice.
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