In this post, we discuss some of the challenges franchise holders when it comes to training franchisees. We'll give you some tips on where to start and where to get further support.
Here's what's covered in the post:
Your role as a franchisor is to build your brand and grow it successfully following the ambitions, vision, and purpose you established when you first embarked upon this format of trading.
You’ve entered into a way of doing business that gives you much control but also leaves you open to the limitations of your franchisees. It's only through adequate training will you be able to deliver on that vision and grow your business.
Here are some of the key challenges you face under the training and development umbrella.
Broadly speaking the following categories of people need training:
For those of you embarking on the franchise route here's a general approach tp training and developing the franchise employees that you can use as a model for creating your own path.
Your franchisee employees and managers come in all shapes and sizes bringing with them their own unique preferences for the way they like to learn. These learning styles should influence the way you design, develop and deliver your training programs for the franchisees.
One popular theory, the VARK model, identifies four primary types of learners: visual, auditory, reading/writing, and kinesthetic.
Another one uses seven styles of learning covering the following:
Whether you follow one or the other doesn't make a huge difference. The key point is to ensure that your training courses, workshops, and online programs appeal to the different learning styles and therefore aim to incorporate a mixture.
Why? Because if you have a style of a workshop that is highly oriented toward a more interpersonal way of learning for example, and yet your audience primarily prefers to work alone and use self-study, then you run the risk of limiting the effectiveness of your workshops and therefore reduce the ROI.
By knowing your audience you can design accordingly. This doesn't mean catering to every individual's needs but offering a mixture of activities and teaching styles that will resonate with as many people as possible.
One approach to appealing to different learning styles is to design your franchise training based on the blended learning model. Blended learning is a term increasingly used to describe the way e-learning is being combined with traditional classroom methods and independent study to create a new, hybrid teaching methodology.
When we develop blended learning for our own clients it has three primary components:
Here's our list of six trending issues to be aware of if you are considering revamping your training or developing new programs for your franchisees.
Offer small, short, bite-sized learning video clips that learners can take that last 15 minutes or less. This keeps engagement higher, along with less downtime and higher levels of learner satisfaction. Think about the way people scan for information on their phones. The Intenet is conditioning us to snap at small, short pieces of information.
Self-paced online training is one of the top Learning and Development trends. It involves letting learners set their own schedule, developing targeted goals, and seeking out online training resources themselves.
Badges, points, and leaderboards help incentivise the online training experience especially with people that are naturally competitive such as sales executives. Gamification also acts as a valuable feedback tool for managers. For example, a franchise employee is unable to earn a badge or advance to the next level unless they achieve a certain score within the gamification mechanism. This tells them that they need to improve in this area in order to achieve the desired outcome.
Franchise employees need to be able to focus on their areas for improvement, instead of keeping pace with their peers and colleagues. This means enabling them to plot their own path to achieve the competencies required. So making your training offer personalised could mean providing non-linear online courses and self-directed online training activities as wwell as classroom sessions.
Collaborative online learning cultures are becoming the new norm as they strive to build eLearning communities that foster personal development. This leads to employees being encouraged to work with their colleagues to solve everyday business challenges and share their experiences. Everyone is allowed to contribute to the community and has the chance to expand their own knowledge and skills.
Similar to point 5 is the increasing use of social learning experiences. Every employee in your franchise is likely to be using some form of social media app. They are used to the approach and know the benefits and enjoyment it can bring them.
Social media, blogs, and online discussion forums can all be added to your training offer for your franchisees. Allow them to use these social learning tools to interact with peers and gain valuable feedback. Twitter and Facebook can be used as learning tools and now Facebook has added the ability to have social learning groups added to encourage a type of mini training or learning unit.
We hope that this post gives you some food for thought and helps you to kick-start a revamp of your franchise training programs or prepare for the rollout of a new franchise. Either way please contact us for a free consultation.
Email Mark on [email protected] and check out samples of our client work and testimonials here.
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