What if your next business opportunity is hidden in what you've already created?
Before you invest more time and money building something new, discover whether there's a better commercial use for the expertise you already have.
You've spent years developing your knowledge, building experience and creating things of value.
Perhaps you've developed courses, coaching programmes, frameworks, training materials, specialist processes or an extensive library of content.
But are you making the best commercial use of them?
Maybe your existing offering isn't delivering the returns you expected. Perhaps you're still trading too much of your time for money. Or you're considering your next business idea, but aren't entirely convinced it's the right one.
The Knowledge Asset Audit helps you examine what you've already built, identify opportunities you may have overlooked and decide which direction is worth investigating next.
Knowledge Asset Audit | £1,200 fixed fee
Apply for Your Knowledge Asset Audit →You don't necessarily need to create more. You need to know what's worth pursuing.
When experienced professionals want to generate more income from their knowledge, the advice is often predictable.
Create an online course. Launch a membership. Build a coaching programme. Turn your expertise into a digital product.
Any of these could work.
But what if the most promising opportunity is something else entirely?
- What if your existing content could solve a more valuable problem for a different type of customer?
- What if a methodology you've developed could be packaged for use by other businesses?
- What if an underperforming programme needs repositioning rather than replacing?
- Or what if the idea you're considering simply doesn't justify the time and money required?
These are questions worth answering before committing to another product, programme or business model.
Introducing the Knowledge Asset Audit
The Knowledge Asset Audit is a focused, independent commercial assessment of your existing expertise, intellectual property and knowledge-based offerings.
We don't start by assuming you need another product.
We start by looking at what you know, what you've developed, the problems your expertise could solve and the customers who might value those solutions.
Then we examine the opportunities, challenge assumptions and identify which directions deserve further investigation.
The Audit is designed to answer three important questions.
What commercial opportunities might I be overlooking?
We examine your existing knowledge, content, methodologies and experience to identify possible commercial applications you may not have considered.
Am I pursuing the right opportunity?
We assess your current or proposed offering alongside other credible options, considering customer need, potential value, differentiation, feasibility and available market evidence.
What should I do next?
We recommend where to focus your attention, which assumptions need testing and what steps to take before committing further resources.
You won't simply receive a list of business ideas. You'll receive an assessment of your options, the reasoning behind our recommendations and a practical way forward.
What you'll receive
Your £1,200 Audit includes five elements.
A personal discovery session
We begin with a 90-minute working session to understand your expertise, existing assets, commercial experience, business objectives and the decisions you're facing.
You'll complete a short questionnaire beforehand and share a representative selection of relevant materials.
A focused commercial assessment
We examine your knowledge assets and explore potential ways they could deliver greater commercial value.
This includes a focused review of relevant market signals, customer problems, alternative offerings and practical considerations.
We'll assess up to three opportunity directions, including your existing or proposed offering where relevant.
Your Knowledge Asset Commercial Opportunity Report
You'll receive a personalised written report explaining our findings and recommendations.
Your report will cover:
- The knowledge assets and capabilities that deserve commercial attention.
- Up to three potential commercial opportunities and their relative strengths.
- Our assessment of your existing or proposed business direction.
- The principal commercial risks, assumptions and gaps in evidence.
- Our recommended priority, together with the reasoning behind it.
We distinguish between what the evidence supports, what remains uncertain and what needs to be tested.
A personal findings session
We'll meet for 60 minutes to explain the conclusions, discuss the different options and answer your questions.
This is an opportunity to challenge our thinking and consider how the recommendations relate to your circumstances.
A practical 30-day action plan
You'll receive a prioritised set of next steps to help you investigate or validate the recommended direction.
The aim is to help you make progress without prematurely committing significant time or money.
Who is the Knowledge Asset Audit for?
This service is designed for experienced professionals and business owners who have developed substantial expertise or created valuable knowledge-based assets, but aren't convinced they're achieving their full commercial potential.
It may be particularly relevant if:
- You're an established consultant, coach or trainer who wants to explore opportunities beyond selling your time.
- You've created courses, programmes or a membership that aren't generating the returns you'd hoped for.
- Your business owns specialist content, frameworks or methodologies that could potentially be repackaged or used in different markets.
- You're considering a new knowledge-based offering but want an independent assessment before investing in its development.
You don't need to have a finished product idea.
You do need established expertise, experience or existing knowledge assets that provide a meaningful starting point for the assessment.
Sometimes the most valuable finding is knowing what not to pursue.
There are plenty of people ready to tell you that your expertise could become a successful online course, membership or coaching business.
We're not here to sell you that assumption.
Your Audit might identify a commercial opportunity you hadn't considered.
It might suggest improving or repositioning something you've already created.
Or it might reveal that an idea you're considering doesn't currently have enough supporting evidence to justify further investment.
We won't promise guaranteed revenue, proven market demand or a profitable new business.
What we will provide is an independent, evidence-informed assessment of the opportunities we identify, their relative merits and the next steps needed to make a better commercial decision.
Your investment
Knowledge Asset Audit — £1,200
A fixed-fee commercial assessment of your existing expertise and knowledge assets.
Your investment includes:
- Pre-audit questionnaire and review of selected materials.
- 90-minute personal discovery session.
- Focused asset and commercial opportunity assessment.
- Evaluation of up to three potential directions.
- Personalised Knowledge Asset Commercial Opportunity Report.
- 60-minute findings and recommendations session.
- Prioritised 30-day action plan.
Typical delivery: within 10 working days of completing the discovery session and receiving the agreed materials.
There is no ongoing commitment and no obligation to purchase further services.
The Audit is a focused assessment, not an exhaustive market feasibility study, formal intellectual-property valuation or guarantee of commercial viability.
Before you invest in your next idea, find out whether it's worth pursuing.
You've spent years developing your expertise.
You may already have knowledge, resources and intellectual property that could be put to better commercial use.
But identifying an opportunity and knowing whether it deserves investment are two different things.
The Knowledge Asset Audit helps you bridge that gap.
For £1,200, you'll receive an independent commercial assessment, a clear recommendation and a practical plan for what to investigate next.
We'll first establish whether the Audit is appropriate for your circumstances. If we don't believe we can provide meaningful value, we'll tell you before you commit.
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