We work so you can WOW.
We started out in 1998 when we launched ourselves in Nottingham, the historic centre for shoe production in England.
Our launch event was at the National Shoe Museum on Saint Crispin and Saint Crispinian's Day. They are the patron saints of cobblers, tanners and shoe makers so it seemed like a good fit (no pun intended).
Mark had a career in L&D in automotive, and Cheryl a background in fashion design and teaching. Helping employees to see that they can make a big difference in their customer's experience is what inspires us.
Helping them stand in the customer's shoes is at the core of what we do.
We are passionate about making a difference in the customer arena. Life's too short. You need to do what you care about.
Customers are more informed, they expect more and they complain more when things go wrong. There's ample opportunity to stand out and be famous for delighting those you serve.
If employees feel good, it will affect how they treat customers and colleagues.
Organisations big or small need help to design and deliver memorable customer experiences. We are taking our place alongside them.
There are seven principles that influence the work we do. You might want to see if they ring true with you too.
We don’t suit every type of client and not every client suits us. And that’s OK. For those we do choose to work with we will do an exceptional job. We are confident they will have no hesitancy in recommending us to others that trust their views.We like the type of clients that are striving to provide the WOW factor for their customers. Those who want to do things using expertise that can bring a creative, quirky yet focused approach.
We know you’ve heard the phrase "stand in the customer’s shoes" before. Well we’re the only ones that have made it our business.
Everything we offer, everything we do and everything we provide is based upon this simple principle. Put the customer at the heart of your business.
If your customers deserve better, then take the first step and put yourself in The Customer’s Shoes.