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Archive for Golden Shoe Award

Best Supermarket Experience. EVER!

How a M&S checkout assistant demonstrated great customer service using the three magic principles of AOK. Follow these yourself and you’ll delight customers every time.

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Sainsbury’s Delivery Man Thank You for Getting it Right

Martin turned up on time for what was our first Sainsbury’s Direct weekend delivery. It was a grey day, about as grey as Martin’s hair (I guess he was in his late 50′s early 60′s). … Read the rest

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How to Turn a Disaster into a Great Customer Experience

The story of how a BMW dealer turned a customer disaster into a great experience and how one manager demonstrated the essential ingredients that are required to WOW a customer.

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